The Best Beach Days Start Here

From seaside to poolside, our oversized luxury towels are essential for every beach bag.

Velour Towels

We've improved on your favorite beach towel with XL sizes, plush velour softness and extra absorbency. They're perfect for men, women and kids.

Turkish Towels

A fresh take on the classic Turkish towel featuring bright colors and playful pom-poms. Perfect for after-swim wraps, style boho decor and more.

Ponchos

Stylish and practical, it’s your go-to for discreet changing and quick drying. Crafted from 100% Turkish cotton, perfect for a seamless transition at the beach.

We're Beach People

Nova Blue is inspired by that magic feeling you get when packing a beach towel for a day by the water. Our ultra-soft, oversized towels are made with high-quality cotton that's durable and long-lasting.

Lightweight and packable, our towels are made for the beach or pool, travel, yoga class—and all kinds of fun in the sun!

Meet our (very) happy customers:

★★★★★

"Love my new beach towel. Looks great with my new bathing suit. Feels and looks great just like the picture."

★★★★★

"Really beautiful towel. The quality is excellent and is the perfect size. I've had numerous folks ask me where I bought it."

★★★★★

"Very soft and lightweight. Exactly how the description states. The colors are bright and vibrant."

The search for the perfect beach towel ends here. Style, function, softness? We've got it all.

Shop the collection

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